As with many new product launches, a teaser ad was necessary to generate buzz without giving away too much information. SWAT Magazine was chosen for the initial teaser ad. The ad’s goal was to drive people to the website so they can learn more about this new product from US PALM, the AK30. The website was designed to only give a small hint as to what exactly the product will look like, with the rest of the buzz being talked about in industry forums. Without giving away too much information, the ad boasted the product being #1, Made in the USA and #2, 30 points for the user. Once visiting the website, the user realized the “points” they were getting were actually rounds. Why is this a big deal? Because finally the AK crowd has a modern day quality magazine that counts towards their US made parts count on their AK-47.
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