Literature & Collateral Design

Introductory product flier for Ambush Firearms 6.8.

Daniel Defense International (formerly Defense Products) flier announcing various services and logistics provided worldwide.

We were extremely proud to design Daniel Defense’s catalog for the third year in a row! Daniel Defense has enjoyed steady growth as a company while constantly expanding their product line into the AR market. Daniel Defense continues to earn its reputation as one of the finest manufacturers in the firearms market. Visit Daniel Defense to see their complete product line up.

AWC Systems Technology’s 2010 product brochure was quite an adventure to produce. Short on time and short on sleep, we were able to pull this catalog production through in under 3 weeks! Lots of thanks go out to many in the industry. JP Freelance manned the video and still camera’s (and provided great post production help on the photos as well), Scottsdale Gun Club provided range time, Bulletproof Securities provided their Armet Gurkha, as well as outdoor range for the shoot, and AWC of course provided the models, product, and helicopter! The catalog has proven to speak perfectly to AWC’s client base, as AWC is already in their third reprint. It has been the most popular AWC catalog to date!

Daniel Defense manufactures some of the finest rifle parts (and now complete rifles) for military, law enforcement, and civilian shooters. We were extremely pleased to design Daniel Defense’s catalog for the second year in a row! The quality of their product is highly reflected in 2009’s product catalog design. If you are ever in the market for anything AR-15, you can’t go wrong with Daniel Defense.

The above Bulletproof Securities project consisted of a service awareness brochure and presentation folder design.

Other Bulletproof Securities projects include print ad designs, a grand opening invitation design and website design to complete the campaign.

To build camaraderie among employees, Scottsdale Gun Club decided to tap into the military tradition of “Challenge Coins.” After a certain amount of time on the team, an employee is given a challenge coin as an even further welcome. The history behind challenge coins is a unique and special one and should be read by everyone. The tradition has since moved beyond the U.S. military and is even being used in corporate America. These were designed by us, and produced by Northwest Territorial Mint, who arguably make the best quality challenge coins around.

2008 Daniel Defense product literature. Art direction and graphic design.

Bulletproof Securities most definitely does not require a boring run-of-the-mill event invitation design. To announce their grand opening they hosted two different parties - one for each specified clientele. The first announcements/invitations were designed and made especially for guests invited to an elite party showcasing the capabilities and tools of Bulletproof Securities. They were silk-screened on aluminum topped off with an embossed logo.

The second event invitation promoted each service Bulletproof Securities offers. For example on the card with the map, the reverse side promoted armored vehicle transportation.

This services and amenities catalog was designed while Scottsdale Gun Club was under construction. Its main function was to boost awareness and pre-sell memberships. At the same time a Grand Opening invitation was created and mailed out to members and potential members.