Ad Design
US PALM takes a strong stance here, but if they didn’t, they wouldn’t be US PALM. Their point is in the copy: “The industry is plagued with answers looking for problems. US PALM has proven to be just the opposite. We deliver thought out products that work, even in the most extreme conditions. See our most up-to-date collection at USPALM.com.” Pretty much sums up their mission.
US PALM’s AK30 works in just about any AK-47 out there. This ads purpose was to simply prove, whether you have a traditional style AK-47 or a super tactical new school AK-47, the AK30 delivers.
US PALM’s AK30 still making waves. Keeping with the original feel of US PALM’s AK line of products, this ad features a quote from Gabe Suarez of Suarez International and One Source Tactical. Gabe has been a huge supporter of US PALM‘s products.
SGC Tactical offers a unique set of benefits and expertise to its clients not found anywhere else in the industry, but just saying that in an ad wasn’t enough. So SGC Tactical dug through the long list of testimonials they’ve received over the years and found Chief Macagni’s kind words. He was then kind enough to forward us over pics of some of the gear in use! This ad will be featured in the May 2010 issue of Small Arms Review Magazine.
As with many new product launches, a teaser ad was necessary to generate buzz without giving away too much information. SWAT Magazine was chosen for the initial teaser ad. The ad’s goal was to drive people to the website so they can learn more about this new product from US PALM, the AK30. The website was designed to only give a small hint as to what exactly the product will look like, with the rest of the buzz being talked about in industry forums. Without giving away too much information, the ad boasted the product being #1, Made in the USA and #2, 30 points for the user. Once visiting the website, the user realized the “points” they were getting were actually rounds. Why is this a big deal? Because finally the AK crowd has a modern day quality magazine that counts towards their US made parts count on their AK-47.
Mini-gun parts continue to be difficult to get particularly for NFA dealers. Garwood Mini-Guns and SGC put out this ad to help put a stop to that void.
Here is a couple of print ads designed for Daniel Defense. The ads were featured in Police Magazine and Special Weapons for Law Enforcement. They showcase some fantastic rail designs from Daniel Defense - the RIS II, and the Omega Rail. Daniel Defense manufactures some of the finest AR-15 accessories on the market today.
A series of print ads for Bulletproof Securities. The first one ran in 944 magazine, and the second ran in AZ Attorney Magazine - a trade publication for Arizona Attorneys. It reads, “To your clients we are protection beyond the courtroom and services beyond your office.”
Other Bulletproof Securities projects include brochure design, pocket folder design, grand opening invitation design and website design to complete the campaign.
This ad was featured in Today’s Arizona Woman magazine. It reached out to business women, making them think about how well they can protect themselves when needed, and that training help is available.